Shoof is a micro-video recording application for the people living in Cairo being developed by Insideout Today. The application is currently tested internally and the launch is planned for mid next year. A screencast will arrive soon. Insideout10 along with its sister company Insideout Today are evaluating MICO to improve review times and filtering of the content moderation work-flow that will be used by Shoof. As of today all videos being ingested from the Android application are sent to HelixWare (the Online Video Platform used by Shoof) and processed by MICO that is capable of detecting the presence of human faces, segmenting the content in sequences (for fast previews) and will eventually provide cross-media recommendations using geo querying.