InSideOut10 is an Italian start-up and consulting firm with an extensive experience on web publishing and media delivery platforms. InSideOut10 is major shareholder of Insideout.Today a start-up based in Cairo, Egypt and focused on content management solutions for broadband and mobile networks. InSideOut10 as Mico’s industry partner will validate the project’s results on his products and solution: Helix Cloud (a video middleware developed in partnership with RealNetworks), WordLift (a semantic plug-in for WordPress) and a mobile instant video recording application for user generated content being developed by the Egyptian team and named “شوف” (it means “Look here” in arabic and it is pronounced “Shoof”).